Whilst Adairs Parent site was being built, Adairs asked us to do some User Testing and Analysis for the Adairs Kids Site which was to be launched a few months later, using the same Drupal framework.
My team and I conceptualised three different UI concepts based on documentation we had received on their target markets.
We then tested these concepts using Zurb Verify and delivered them to 25,000 Adairs database members. We got around 1,000 responses and from these were able to paint a more accurate picture of what the Adairs user's liked in the design concepts and UI.
My role included Creative Direction, UX Research and Ideation.