In 2012, Adairs stepped up the quality of their lifestyle photography and styling.
They wanted this to be showcased in a catalogue style presentation that also presented product information and purchase options.
We delivered a HTML based Lookbook with an image based menu system, direct add to cart functionality and interactive product information.
The updates to the Lookbook are made almost each month and have now also been adapted to sales catalogues rather than just lifestyle catalogues.
My role included was Creative Direction.