Adairs has been a solid performer in the online space for the past three years and have deployed three iterations of their site in that time.
Their latest requirement was to have a version of the site that allowed users to shop whilst on the go and give them a more consistent brand experience across all devices.
We designed a responsive site that was not only UX focussed but through the use of flat design, we allowed the high quality premium images to steal the show.
Keeping UI to a minimum and using large UI elements helped make the site device friendly.
A mobile first approach was taken ensure the site was kept uncluttered and performance was kept to it's optimal.
My role included Creative Direction, UX Research and Ideation.