In 2008, ANZ Institutional started developing a suite of sales and information based digital marketing assets.
These were delivered to consumers and clients via various touch points including industry trade shows.
Year on year, there was an increasing need to stay ahead of the competition at these trade shows. So ANZ challenged us to push the boundaries by developing an interactive touchscreen to present their marketing collateral on.
The touchscreen needed to have a focus on ANZ's global presence and showcase other marketing collateral such as videos and animations.
It was setup at all trade shows as a primary discussion and presentation point and was then implemented into ANZ's head office in Melbourne.
My role included was Creative Direction.