Rutherglen are a mid-ranged wine label based in rural Victoria who needed a fresher look and responsive website to target more Gen Y customers.
To target the younger generation, we designed a website with large, vibrant images and lots of whitespace. Best practice was used for many parts of the site including one-page checkout, mini-cart viewer and large UI elements for device friendly usage.
The UX process involved personas, scenarios and stories.
My role included Creative Direction, UX Research and Ideation.